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Advertising Overview Sample Leads Lead Fees ROI Calculator Testimonials Signup Return on Investment Calculator Determine the value of advertising with Respond.com by calculating your Return on Investment. Input your information below: Advertising Spend (Respond to 20 leads at $10 each) $200 Close Rate (% of leads converting to sales) 5%10%15%20%25% Your Average Sale Amount ($ amount of average sale)     Estimated Return on Investment $ Advertising Comparison: Performance-Based Vs. Traditional Methods Respond provides exceptional value for your marketing dollars. Compare our pay-for-performance advertising services to traditional advertising services; such as yellow pages, direct mail, and local newspaper advertisements. Characteristics Pay-For-Performance Advertising Traditional Advertising Proactive Leads are instantly actionable with the buyer's name and phone number being sent to your business (Proactive) Customers have to be motivated by your advertising message to contact your business (Passive) Qualified Leads represent ready to purchase consumers looking for specific services (Highly-Qualified) Customers may not have a relevant interest in your business or may be 'browsing' versus buying (Unqualified) Detailed Leads contain specific details regarding services requested (Useful) Customers offer no insight into their true buying intentions for fear of harassment from over-aggressive sales people (Ineffective) Budgeting Lead costs are fixed by category and you pay for results (Predictable) Advertising costs are constantly changing and you pay for placement (Unpredictable) Quantifiable Leads are easily linked to buyer sales (Easy - Return on Investment) Advertising is hard and unmanageable to link to specific sales (Unknown)